In October, the duration of WeChat’s open video account was limited to 15 or 30 minutes. Layout; Zhihu, a veteran player in the field of knowledge, has also launched a video section and automatic image and text conversion function, focusing on 3-5 minutes of medium video, trying to help the creators on the site to videoize the image and text content. When the ceiling for short videos is approaching, the money-burning dilemma for long videos remains unsolved, and China Video has become the last traffic depression in the video track. This battle between China and
Video, which kicked off in 2020, may reach its climax in 2021. In the face of competing competitors, especially the powerful offensive of Xigua Video, where will the future of China Video Veteran Station B go? 1. The future of China Video and Station B In terms of duration, the video track can be divided into short videos represented by Douyin and Kuaishou, long videos represented by Youku, iQiyi, and Tencent sms marketing service Video, and medium videos represented by Station B and Xigua. In addition to the ongoing video war in China and the undecided structure, the other two have entered a bottleneck period of development, each with its own difficulties.