The road of urbanization in my country started late, and it is still in the initial stage, and there is a large space for development. According to the "2013 China Human Development Report" released by the United Nations Development Program, it is estimated that by 2030, China will add 310 million new urban residents. By then, the total urban population in China will exceed 1 billion, and the urbanization rate will reach 70%. Urban residents are unable to produce and sell agricultural products and other foods by themselves, which further drives the total consumption of perishable foods such as meat, poultry, eggs, aquatic products, dairy products, and off-season vegetables and fruits.
Urbanization further promotes the scale and concentration of agricultural products , regional production, thus increasing the need for telemarketing list food consumption to be transported from the origin to the city through cold chain logistics. According to the results of the Nielsen Health and Food Opinion Survey, 70% of Chinese respondents have specific dietary needs, and 82% are willing to pay more for food that does not contain harmful ingredients, both figures higher than the global average. At the same time, preservatives are the artificial food additives that consumers hate most. According to the results of a survey conducted by "Xiaokang" magazine and Tsinghua University's Media Research Laboratory, food safety has ranked first in the "Top Ten Most Concerned Issues" for five consecutive years.
Cold chain logistics can effectively ensure food safety. The low temperature in the cold chain process can significantly inhibit the growth of pathogenic microorganisms in food and prevent food from spoiling, replacing the role of preservatives to a certain extent. At the same time, the quality control of cold chain logistics needs to cooperate with food Quality inspection before entering the circulation link is also conducive to supervising food manufacturers to strictly control the quality. With the continuous advancement of my country's urbanization road, my country's urban population continues to increase, and in the food structure of residents in urban areas, perishable food accounts for a large proportion, and storage and transportation are inseparable from the cold chain.