Under the epidemic, tourism operators and local creative teams are all thinking about how to go about their business. The Taiwan Tourism and Local Creation Association (Guanchuanghui) recently invited experts to share on the topic of "Playing a New Attitude to Travel". It will show you how local tourism is in line with ESG trends from the perspective of sustainability, and encourage everyone to understand international standards.
Even strive for certification. Travel service platform Expedia surveyed 11,000 consumers in 11 markets including Europe, America, China, India, and Japan in photo retouching April, and found that as many as 90% of consumers tend to choose the "sustainable option" when traveling. That is, a journey that has less environmental impact and supports local economic and cultural development.
If you ask Zhang Shiyi, vice chairman of Jinjie Tourism Group, what are the important trends in the tourism industry? She will also tell you: the era of sustainable traveler is coming, and tourism partners who have not yet started sustainable transformation may wish to learn international standards with a positive attitude and obtain certification. Why do international certification? The story started ten years ago.