Foreign trade marketing promotion has become increasingly important in the growing ties between countries. So in this era of increasing traffic, how do foreign trade companies do overseas promotion through online marketing? It is true that many foreign trade companies have benefited from it, but most of them have become cannon fodder. So how to really do a good job in overseas marketing and promotion? This article will briefly introduce the entire process of foreign trade promotion.
Before doing foreign trade marketing promotion, we must first formulate a detailed strategic plan to define the real target user group of the enterprise. Think about what marketing tools your business needs? What is the return on investment for a business? How much traffic does the business need every day and how many users? The key is how to attract users' traffic? After preparing the following questions, let's make a detailed plan.
Today's independent foreign trade stations do not respect national borders and generally exist in all countries in the world. However, there are still many companies that have the problem of incomplete website construction. The construction of foreign trade independent stations can be said to be an indispensable existence in the whole process. If some companies have problems in the construction of independent foreign trade stations, then naturally his work cannot be carried out later. Therefore, we must first clarify the purpose of the independent website, then select excellent copywriting, improve the user experience through continuous testing, and finally meet the search engine optimization standards.
After having a qualified foreign trade independent station, how to obtain effective traffic? There are various ways to obtain traffic. We mainly look at the four most suitable ways for foreign trade marketing and promotion, SEO traffic (this kind of traffic telemarketing list distinguishes the primary and secondary keywords and searches according to the keywords), PPC traffic (this mainly refers to the Paid traffic), corporate blog traffic (traffic in this way can increase the content of the website, create more keywords and search interfaces), social network traffic (there are many users who like to read English websites, social network is an essential One of the channels, it can realize the connection between countries).
When you have enough traffic, you need to make a statistic and analysis of your own foreign trade promotion data. For example, when you place paid advertisements on Google search, you can check various information such as product display through the background. Each link needs Carry out statistical processing and analysis of data, and use data to illustrate the real effect.
Foreign trade marketing and promotion is a proposition with no standard answer. It has various answers, and each answer will give you different inspirations. Of course, you can also find another way by yourself. After all, all roads lead to Rome. No matter which way, the above 4 points are necessary for foreign trade marketing and promotion.