In the United States more than 100 years ago, the sales model was born, and it has a very foreign name: Outlets. In fact, the earliest outlets were "factory outlet stores" specializing in handling factory shipments. Later, it gradually converged and gradually formed a large Outlets shopping center similar to Shopping Mall, and gradually developed into an independent retail format.
Although Factory Outlet has a history of 100 years in the United States, the real scale development began around 1970. From 1970 to 1987, some Fax List large garment factories and daily necessities processing companies in the United States used the warehouses of the factories to sell orders and start to build Outlet Stores in their warehouses, basically a factory and an Outlet Store. , thus attracting a large number of customers. From 1988 to 1996, more and more customers went to the factory outlet to buy goods. Therefore, many factories set up outlet stores together.
At this time, the shopping malls were generally the real "factory outlet". 1997-2001: In the 1990s, the Outlets business showed a momentum of rapid development in the United States, especially in the past two years, the sales have repeatedly hit new highs. In the United States, Europe, Japan and even Southeast Asian countries, this type of business has already appeared and flourished.